Visit the iStuff Exhibition Online!

Take a tour of Kelley Smith's MFA exhibition based on her iStuff research!

Transforming an Internet Phenomenon into a Pop Icon: the Big Bucks vs. Pure Luck

Why some companies drop tons of $$ on advertising and marketing while new-bees put the essence of the Internet to work for them.

Popular Culture will never be the Same:
Popular culture is in a unique position today as a result of the Internet. What previously had been promoted by traditional mass media, namely television and print, now has a third medium, that of the web, where entirely new parameters apply. Unlike traditional media where information is pushed on consumers, the Internet is redefining how popular culture is not only disseminated, but how it is created.