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iStuff Leading the Way in Viral Marketing Study [Continued]
TV commericals, radio spots and print ads are "pushed" on audiences via a one-way mode of communication. Advertisers can only hope their targeted audiences stumble upon their ads at the right time and place. With viral marketing, however, consumers spread the message themselves via word-of-mouth, e-mail, chatrooms and web pages, for example. When information travels in this fashion, it's message is spread exponentially with each transmission. One person spreads the message to another who gives it to two more and so forth.How often have you received a joke via e-mail from a friend only to receive that very same joke two days later from a completely unrelated person who lives, perhaps, hundreds of miles from you? This is viral marketing at work.
For more Information on Viral Marketing and the Internet, check out the following Articles:
Virus without a Cure by Amanda Beeler, Advertising Age
http://www.newfirstsearch.altip.oclc.org/Web...3000-cgfkjp4t-fme92c:entitypagenum=199:0The Price of a Good Buzz by Betsy Streisand, US News & World Report
http://www.newfirstsearch.altip.oclc.org /Web...3000-cgfkjp4t-fme 92c:entitypagenum=201:0The Six Simple Principles of Viral Marketing by Dr. Ralph F. Wilson, E-Commerce Consultant
http://www.wilsonweb.com/wmt5/viral-principles.htmLeveraging the Internet Underground, by Jeffrey Graham
http://gt.clickz.com/cgi-bin/gt/cz/cz.html?user=ffffffffffff&article=1095
'Viral Marketing' New Online Buzzword, by James Norton
http://csmonitor.com/atcsmonitor/cybercoverage/norton/p-121499pilgrimviral.html
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