Popular Culture will Never be the Same

The fact that the Internet is radically changing the way we do business, communicate with others, and generate, store and distribute information is old news. We know this. The ever-increasing growth of computer technologies and on-line communications over the past few years has made such changes impossible to ignore.

Transforming an Internet Phenomenon into a Pop Icon: the Big Bucks vs. Pure Luck

Ask jeeves a pop culture icon? The Pets.com Sock Puppet Lives on? Dancing Hampsters producing music CD's? How do they do it?

World's first Webcam to be discontinued

What's so important about an online Coffee Pot? Discover why Slashdot members are crying out for Internet Archiving.

Interviews with Reknown iStuff Authors

What do the creators of popular iStuff sites think about their claims-to-fame? Where do their sites fit along the timeline of Internet History? Discover the "Why" behind some of the most "useless" sites of the Internet.

iStuff Leading the Way in Viral Marketing Study
Major marketing firms are racing to study Internet Phenomenon such as Mahir Cagri and the Hampster Dance which, with no budget, no marketing plan, no creative team, have become virtually overnight Internet success, with visitor numbers reaching in the millions.