Popular Culture will
Never be the Same
The fact that the Internet is radically changing the way we do business,
communicate with others, and generate, store and distribute information
is old news. We know this. The ever-increasing growth of computer
technologies and on-line communications over the past few years
has made such changes impossible to ignore.
Even for those
who do not own or operate computers, TV and print ads, businesses,
even friends and neighbors implore us to surf the web, use e-mail,
buy products, track services, download music, read news, etc. on-line
via the Internet. It's inescapable, really. However, in spite of
all of the articles, books and news reports espousing the latest
and greatest of the World Wide Web, it seems surprising that one
aspect in particular, upon which the Internet is exerting a tremendous
amount of influence, is being relatively ignored-Popular Culture.
Leading the Way in Viral Marketing Study
How often have you received a joke via e-mail from a friend only
to receive that very same joke two days later from a completely
unrelated person who lives, perhaps, hundreds of miles from you?
This is viral marketing at work
marketing firms are racing to study Internet Phenomenon such as
Mahir Cagri and the Hampster Dance which, with no budget, no marketing
plan, no creative team, have become virtually overnight Internet
success, with visitor numbers reaching in the millions.
an Internet Phenomenon into a Pop Icon: the
Big Bucks vs. Pure Luck
jeeves a pop culture icon? The Pets.com Sock Puppet Lives on? Dancing
Hampsters producing music CD's? How do they do it?