Popular Culture will Never be the Same

The fact that the Internet is radically changing the way we do business, communicate with others, and generate, store and distribute information is old news. We know this. The ever-increasing growth of computer technologies and on-line communications over the past few years has made such changes impossible to ignore.

Even for those who do not own or operate computers, TV and print ads, businesses, even friends and neighbors implore us to surf the web, use e-mail, buy products, track services, download music, read news, etc. on-line via the Internet. It's inescapable, really. However, in spite of all of the articles, books and news reports espousing the latest and greatest of the World Wide Web, it seems surprising that one aspect in particular, upon which the Internet is exerting a tremendous amount of influence, is being relatively ignored-Popular Culture.

iStuff Leading the Way in Viral Marketing Study

How often have you received a joke via e-mail from a friend only to receive that very same joke two days later from a completely unrelated person who lives, perhaps, hundreds of miles from you? This is viral marketing at work

Major marketing firms are racing to study Internet Phenomenon such as Mahir Cagri and the Hampster Dance which, with no budget, no marketing plan, no creative team, have become virtually overnight Internet success, with visitor numbers reaching in the millions.

Transforming an Internet Phenomenon into a Pop Icon: the Big Bucks vs. Pure Luck

Ask jeeves a pop culture icon? The Pets.com Sock Puppet Lives on? Dancing Hampsters producing music CD's? How do they do it?