Popular Culture Will Never Be the Same [Continued]

Beyond using the web as a means to communicate one's interests or fascination with a particular topic or artifact, what is emerging is a new form of popular culture altogether, which I will refer to as "iStuff," that is specific to the medium of the Internet. Often referred to on-line as "Useless Web Pages", examples of iStuff with which you may be familiar are the Hampster Dance, Mahir Cagri's "I Kiss You" page, Mr. T Ate My Balls, Catscan.com, and the Dancing Baby, to name but a few.

Dependent on the Internet's unique ability to store and distribute information without regard for space or time, to present a multitude of ideas and media (text, sound, image, and animation) juxtaposed in a non-linear fashion, and to enable audiences to take on an interactive role, iStuff is a relatively new phenomenon that is rapidly making its way into mainstream culture.